At ESPN Insider, Craig Custance writes about different ways that the NHL can win back some their fans when the lockout is finally settled.
He thinks that free NHL Center Ice and NHL Game Center would create good will towards fans and potentially increase increase paid subscriptions for the services in the future.
Custance also thinks that the NHL should piggyback on the NFL’s Red Zone channel and flip from power play to power play across all games going on. “Considering the growth of fantasy hockey, I think fans would love a channel that flipped from power play to power play around the league and also included shootouts.”
He also thinks that implementing realignment and creating a play in game for the 8th seed would also be ways to draw fans back.